REWE: A(I)ttack of the killer tomatoes

German supermarket REWE capitalised on the power of dynamic AI to increase purchase intent and overtake its main competitor.

Campaign details

Brand: REWEBrand owner: REWE GroupAgencies: OMD Germany, AdAlliance GmbHMarket: GermanySector: Supermarkets & grocery storesMedia channels: Product placementBudget: 5 - 10 million

Executive summary

Fresh and regional products are decisive criteria...