Renault: A map of all the places this car will take you

This case study describes how Renault, the car maker, launched a new 4x4 model into a highly competitive market in the UK using a targeted CRM programme.

Renault: A map of all the places this car will take you

Agency: Publicis London

Introduce the all new Renault KADJAR in a standout way, given it was the 27th crossover model to be released in the UK in a highly competitive market. Renault had to get their target audience to notice and consider buying a KADJAR, as well as rethink