Refine packaging design through neuroscience

This article shares findings from neuroscience research into the role of packaging in shaping consumer perception and triggering purchase, using an example from Tesco, the UK supermarket chain.

Refine packaging design through neuroscience

Felicetta Ortica, Thom Noble and Darren Bridger Tesco UK and NeuroStrata

New mind-science research techniques are uncovering a deeper and richer understanding of the role of packaging in shaping consumer perc

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