Reese's: Field Day

Reese's, a chocolate brand, launched a campaign in the UK to grow its brand within the British market.

Campaign details

Brand: Reese's Brand owner: The Hershey Company Entrant company: Field Day, London Market: United Kingdom Sector: Confectionery Media channels: Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling Social media, Sponsorship - media, Television, Word of mouth, influencers 1 - 3 million

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