Rediscovering Latin American households - participant observation experiences with low-income consumers

Despite its cultural wealth and biodiversity, Peru is one of the poorest countries in Latin America, with approximately 55% of its population below the poverty line.

Rediscovering Latin American Households

Participant observation experiences with low-income consumers

Alfredo Torres and Paola Ruchman APOYO Opinion y Mercado S.A.

The Background: Poverty and Socio-economic Distribution in Latin America

It is well known that poverty and inequality in income distribution are increasingly affecting Latin America. According to the Economic Commission for Latin America and the Caribbean (CEPAL), 44% of the population in Latin America