Red Barrels: The Underscares – The Outlast 2 companion diaper Kickstarter project

Red Barrels, the Canadian video game developer, produced a comic diaper product to advertise its new horror game, Outlast 2, which was launching globally.

Campaign details

Agency: Sid Lee Advertiser: Red Barrels Category: Targeting

Section I — Case Parameters

Business Results Period (Consecutive Months): November 2016 – April 2017 Start of Advertising/Communication Effort: November 2016 Base Period as a Benchmark: September 2013 – March 2015 (Outlast 1 releases) Global $50,000 – $100,000