Reckitt: Democratizing data

Reckitt Benckiser (RB), a British consumer goods company, found a solution to ensure its advertising was as effective as possible globally.

Campaign details

Brand: ReckittBrand owner: Reckitt BenckiserEntrant company: Gain Theory, LondonIdea creation: Gain Theory, London / Reckitt Benckiser, SloughMarket: GlobalSector: Cleaners & detergentsMedia channels:Newspapers, Online display, Online video,...