Strategies to Help Your Company Cope and Compete

A revision of a prescient 1998 booklet circulated by Leo Burnett, Chicago. Discusses the nature of recession, four possible recessionary scenarios, differing consumer mindsets and behaviour during recession, the value of leadership and 12 competitive strategies to weather the downturn.

Strategies to Help Your Company Cope and Compete

This document is a UK 2001 revision of a prescient 1998 booklet circulated by Leo Burnett, Chicago  

INTRODUCTION     After a lengthy stretch of prosperity, do you have the strength...

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