RAW Pressery: All Good, No Bad

Cold-pressed juice brand RAW Pressery successfully launched on the Indian market with a campaign that put its natural ingredients front and centre.

Campaign details

Brand: RAW Pressery Agency: OAP Market: India

Market background and challenge

In 2013, RAW Pressery, a cold-pressed juice brand, disrupted the Indian market by becoming an alternative to carbonated and packaged juices with preservatives.

Started as an experiment to fill the gaps in India’s health beverages market, RAW Pressery became popular among fitness enthusiasts, who started consuming its cold-pressed juices as detox drinks.