Taipei Blood Center: Blood Beacon

Taipei Blood Center, the blood donation centre, decreased the average blood shortage time in Taiwan through the powerful combination of location data and real-time inventory data.

Campaign video: Taipei Blood Center – Blood Beacon


Media agency: Wunderman Thompson Chinese Taipei Account manager: Una Wu Chairman, APAC Creative Council: Sheung-Yan Lo Chief Creative Officer: I-Fei Chang Creative director: Ever Chang Executive Creative Director: Min Lung Wu Karina Chen Mark Brenndorfer Allen Wu / Center Wu Emma Lee Hugo Chiang Joyce Lo