Preparation H: Back There Care Campaign

Haemorrhoid treatment cream Preparation H increased brand awareness among young male consumers in the US by repurposing viral videos within branded ads and launching digital placement ads.

Campaign video: Preparation H – Back There Care Campaign

Read the full campaign case study

Credits

Media agency: Revolution Digital New Jersey / pGSK New York Account Coordinator: Brianna Siciliano Associate Creative Director: Ryan Zorad Associate Director, P Janelle Williamson Christina Mendoza Rob Berland Nicole Ronchetti Katie Oldenburg Jason Dobkin Katie Cullina Gary Gimelfarb Jessica Mele Amanda Rousseau Brian Tapfar

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