L'Oréal: Infallible Hotpot Challenge

Makeup brand L'Oréal connected with young Chinese consumers and boosted sales of its Infallible Cushion compact face powder by partnering with a trendy hotpot restaurant.

Campaign video: L'Oréal – Infallible Hotpot Challenge

Read the full campaign case study

Selected creative: L'Oréal – Infallible Hotpot Challenge


Media agency: Mindshare ShanghaiContributors:Sarah Shen / Lim Suk Yee / Nicholas Short...

Not a subscriber?

Schedule your live demo with our team today