Lifebuoy: Real-Time Infection Alert System

Soap brand Lifebuoy built relevance and drove momentum in Vietnam by creating a real-time and hyper-customised infection alert system targeting mums.

Campaign video: Lifebuoy – Real-Time Infection Alert System

Read the full campaign case study

Selected creative: Lifebuoy – Real-Time Infection Alert System


Media agency: Mindshare Ho Chi Minh City Contributors:Thuy Tran / Linh Ngo / Soumya Ranjan

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands