LEGO: Build with the Force

Toy brand, LEGO, developed an interactive mixed-reality game to promote its Star Wars sets in Germany.

Selected creative: LEGO – Build with the Force

Credits

Media agency: Mediaplus MunichArt Director & Creative Media: Hans ZieringerConsultant & Planner: Victoria WissmannCreative Media Manager: Lukas Pachoinig / Sabrina DuchowManaging Partner:Jochen...

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