Johnson & Johnson: 5B

Johnson & Johnson, the large multinational consumer company, improved public perception of nurses by launching a feature-length documentary about the heroic nurses working in the first dedicated AIDS unit in the US.

Campaign videos: Johnson & Johnson – 5B

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Media agency: UM New York EVP, Head of Production: Brett Henenberg Global Chief Content Officer: Brendan Gaul SVP/Managing Partner: Jill Gorecki