Gillette: BabyFace

Shaving brand Gillette targeted new dads via a multimedia campaign to try to become relevant again among Israel's beard-loving millennials.

Campaign video: Gillette – BabyFace

Credits

Media Agencies: MediaCom Connections, Tel Aviv / Grey, Tel Aviv Ideation, Copywriting and Strategy: Shay Chikotay Creative Strategy and Ideation: Tal Riven Media Strategy: Rami Rushkevits Account Management: Shai Almagor / Gal Vash Adva Aizinger Shimi Hamias Roey Barkan Yaron Farizon Dana Wofsfeld Yulia Shavelzon Gilad Kat