FDA: One Leaves

The FDA, a US government body, engaged with teenagers by using a gaming to show them the dangers of smoking.

Campaign video: FDA – One Leaves

Credits

Media agency: Initiative New York Manager, Digital Partnerships: Lindsay Gilfeather / Erin Houlihan Negotiator, Digital Partnerships: Meegan Scally Director, Digital Partnerships: Katie Sullivan Group Director, Partnerships: Meredith Hertz Ashley Garbaccio Vanessa Vining Caitlin Bowers Max Slonim