CVS Pharmacy: Beauty Mark

CVS Pharmacy, a subsidiary of the American retail and health care company CVS Health, encouraged women to feel more confident in who they are by using unaltered images in their marketing campaigns and around their stores.

Campaign video: CVS Pharmacy – Beauty Mark


Media agency: Digitas Boston / UM New York Contributors:Scott Donotan / Atit Shah / Andrew Carlson / Sue Desilva / Jessica Bergstresser / Carly Drown / Julie Blanche / Bethany Bayer / Anna Prebluda / Mel

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