Castle Lite: Cold Tracker

Castle Lite, a beer brand, outsold competitors and grew market share by installing trackers in its fridge outlets and advertising to consumers in Tanzania where they could find the coldest beer in real-time.

Campaign video: Castle Lite – Cold Tracker

Credits

Media agency: Promise Johannesburg Account Manager: Lulu Makhesha Art Director: Jason Fieldgate Business Unit Director: Ashleigh Van Niekerk Copywriter: Kyle Gregorowski Creative Director: Nic Kostouros Designer: Bonolo Diseko / Tiisetso Mosala Marc Watson Rob Jameson