Cadillac: CT5 ASMR Reveal

Car manufacturer Cadillac reimagined the typical car launch by using ASMR to release its new CT5 model in the US.

Selected creative: Cadillac – CT5 ASMR Reveal

Credits

Media agency: Rokkan Warren Chief Client Officer: Matt Garcia Vice President, Group Account Director: Scott Durday / Steve Lampert Producer: Claudia Brodsky Chief Creative Officer: Brian Carley Senior Vice President, Executive Creative Director: Alex Lea Bill Carlson Steff Wilson Chamsseddine Abdelhafidh Matthew Sorenson Hank Romero Danny Alvarado / Amanda Koegler Reid Burch Nicolas Chidiac Rylie Carter Bruce Andreini