Selected creative: Bodyform/Libresse/Libra – It's Normal. Period.
Credits
Media agency: OMD Melbourne Managing Director: Antonia Glezakos Head of Product & Planning: Penny Shell Account Director: Valerie Murphy
Bodyform/Libresse/Libra: It's Normal. Period.
Period care brand Libra grew relevance and sales by showing women in Australia that talking about periods was normal.
