Berliner Verkehrsbetriebe: Mind The Gap

Berliner Verkehrsbetriebe (BVG), Berlin's public transport system, took a stand against the gender pay gap by giving women 21% off their fare on Equal Pay Day.

Campaign video: Berliner Verkehrsbetriebe – Mind The Gap


Agency: Mediaplus Munich / Serviceplan Berlin Account Manager: Philipp Krause Art Director: Nils Frankenbach / Wenke Möller-Madhana Copywriter: Jan Roters / Sebastian Bialon Global Chief Creative Officer: Alex Schill Claudia Maria Kirchmair Jonas Köksal Myles Lord Jana Dreger Sandra Bergström

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