Apollo: Zoom-Level-Targeting

Optician Apollo increased brand awareness and encouraged eye tests by targeting Germans who enlarged their browser by more than 150%.

Campaign video: Apollo – Zoom-Level-Targeting

Selected creative: Apollo – Zoom-Level-Targeting


Media agency: Mediaplus Munich Art Director: Hans Zieringer Creative Director Digital Media: Kerstin Grahl Digital Creative Manager: Thao Nguyen Director Insi Nikolaus Schmitt-Walter Alf Moka Dominik Prexl Stephen Verfürth Jens Hofmann Sabrina Duchow Jochen Lenhard Cathrin Stehle Maki Narazaki-Netz Verena Wieser

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands