Always: Rabbi Bot

Feminine care brand Always built equity and increased relevance among religious Jewish women in Israel by creating an app to resolve tensions around biblical commandments and menstruation.

Campaign video: Always – Rabbi Bot

Read the full campaign case study

Selected creative: Cheetos: Can't Touch This

Credits

Media agency: MediaCom Connections Tel Aviv / ACW Grey Tel Aviv / GO Digital Marketing Netanya App Designer: Eliran Ben-Lulu Assistant Brand Manager: Shai Benchetrit Gal Swisa / Liron Schifter Neomi Wishinski Yaron Farizon Tal Riven Shimi Hamias Yulia Shavelzon Dana Wolfsfeld Gilad Kat Dvir Valdfogel Ophir Guttman Roni Shacham Shay Chicotay

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