Yes on 3: Be a Masshole, Not an Asshole

The Yes on 3 Coalition, a gender identity anti-discrimination initiative, released a film to promote transgender rights in a referendum in Massachusetts.

Campaign video: Yes on 3 – Be a Masshole, Not an Asshole

Read the full campaign case study

Selected creative: Yes on 3 – Be a Masshole, Not an Asshole

Credits

Agency: MullenLowe Boston / Mediahub Boston Art Director: Ian Todd Associate Business Affairs Manag Rachel O'Malley Mark Wenneker Ben Salsky / Myles Allpress Kim Burns Suzanne McGee Tim Vaccarino / Dave Weist Caitlin Shoreman Courtney Coyne Kelly Fredrickson Dan Johnston Lisa Setten / Zeke Bowman

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