Yes on 3: Be a Masshole, Not an Asshole

The Yes on 3 Coalition, a gender identity anti-discrimination initiative, released a film to promote transgender rights in a referendum in Massachusetts.

Campaign video: Yes on 3 – Be a Masshole, Not an Asshole

Read the full campaign case study

Selected creative: Yes on 3 – Be a Masshole, Not an Asshole


Agency: MullenLowe Boston / Mediahub Boston Art Director: Ian Todd Associate Business Affairs Manag Rachel O'Malley Mark Wenneker Ben Salsky / Myles Allpress Kim Burns Suzanne McGee Tim Vaccarino / Dave Weist Caitlin Shoreman Courtney Coyne Kelly Fredrickson Dan Johnston Lisa Setten / Zeke Bowman

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands