WWF: Your Plastic Diet: How WWF began to turn the tide on plastic

Global conservation organisation WWF leveraged the ubiquity of the credit card to remind Malaysians of the need to lobby against plastic production.

Campaign video: WWF – Your Plastic Diet – How WWF began to turn the tide on plastic

Read the full campaign case study

Selected creative: WWF – Your Plastic Diet – How WWF began to turn the tide on plastic

Read the full campaign case study

Credits

Agency: Grey Petaling Jaya / whiteGREY Sydney Suzy Chiang Ralve Khor / Soo Soon Foo Huma Quereshi Graham Drew Marcus SK Selva Ganapathy Andrew Fong / Heng Thang Wei Kevin Wong Rohit Nair Matt Simms

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands