WWF: Your Plastic Diet: How WWF began to turn the tide on plastic

Global conservation organisation WWF leveraged the ubiquity of the credit card to remind Malaysians of the need to lobby against plastic production.

Campaign video: WWF – Your Plastic Diet – How WWF began to turn the tide on plastic

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Selected creative: WWF – Your Plastic Diet – How WWF began to turn the tide on plastic

Read the full campaign case study

Credits

Agency: Grey Petaling Jaya / whiteGREY Sydney Suzy Chiang Ralve Khor / Soo Soon Foo Huma Quereshi Graham Drew Marcus SK Selva Ganapathy Andrew Fong / Heng Thang Wei Kevin Wong Rohit Nair Matt Simms