US Army: White Hats Wanted

The US Army, the land warfare service branch of the United States Armed Forces, enticed hackers who wanted to use their skills for good, through a TV spot that showed a series of hidden challenges.

Campaign video: US Army – White Hats Wanted

Read the full campaign case study


Agencies: McCann, New York / UM, New York Chief Creative Officer: Eric Silver Co-Chief Creative Officers: Sean Bryan / Tom Murphy / Mat Bisher / Dan Donovan / Dov Zmo David Waraksa Lisa Nocella Mike Medeiros Jessica Mendoza Anne Bartscherer Veda Partalo Claire Stewart

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands