SickKids Foundation: SickKids vs. conventional fundraising: How applying grit to long-term brand building led to unprecedented performance

SickKids Foundation, a Canadian children's health research organisation, increased donations and engagement in Canada by launching a series of campaigns that repositioned the brand as a fighting ally against disease.

Selected creative: SickKids Foundation – SickKids vs. conventional fundraising – How applying grit to long-term brand building led to unprecedented performance

Read the full campaign case study

Credits

Agency: Cossette Toronto Contributors:Denika Angelone

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