Case study video: Paytm – Helping India cope with the death of cash
Credits
Agency: McCann, New Delhi Strategic Planning Director: Harshvardhan Sahni Chief Strategy Officer: Jitender Dabas
Paytm: Helping India cope with the death of cash
Digital wallet Paytm used a multimedia approach to bring its services to the poorest in India, in the wake of a ban on two high-denomination currency notes.
