Paytm: Helping India cope with the death of cash

Digital wallet Paytm used a multimedia approach to bring its services to the poorest in India, in the wake of a ban on two high-denomination currency notes.

Case study video: Paytm – Helping India cope with the death of cash

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Agency: McCann, New Delhi Strategic Planning Director: Harshvardhan Sahni Chief Strategy Officer: Jitender Dabas

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