Pampers: The Long Awaited First Touch

Pampers, a nappy brand, launched a campaign film and mobile activation in China that allowed mothers to send a touch of love to premature babies in intensive care, placing the health and wellbeing of premature babies at the heart of its campaign.

Campaign video: Pampers – The Long Awaited First Touch

Read the full campaign case study

Selected creative: Pampers – The Long Awaited First Touch

Credits

Agency: Saatchi & Saatchi ShanghaiCreative & Strategy Lead: Paul CopelandArt: Miimo LeongCopy: Cindy Fan Matt Liu Jing Jing Fan Aurora Wang Joolee Chng Falk Fuhrmann Sherie ChuaJamie Wang / Sheila WuJackie Chan / Bob Guo / Chilson Cai

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands