Meat & Livestock Australia: Lamb: Celebrate Australia

Meat & Livestock Australia, the red meat and livestock public authority, united the Australian people by using the brand Lamb to promote harmony on Australia Day.

Campaign video: Meat & Livestock Australia – Lamb: Celebrate Australia

Read the full campaign case study


Creative Agency: The Monkeys, Sydney Executive Creative Director: Scott Nowell Creative Director: Grant Rutherford Senior Copywriters: Mike Burdick / Tim Pashen Barbara Humphries Matt Michael Humphrey Taylor Katie Wong-Hee

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands