Lotto 6/49: Integrated Year 3

Lotto 6/49, a Canadian Lottery game, increased sales among millennials in a long-term campaign that showed the lucky moments of life.

Selected creative: Lotto 6/49 – Integrated Year 3

Read the full campaign case study


Agency: Sid Lee Montreal / Sid Lee Media MontrealCreative Direction: Alex BernierArt Direction: Alexandre PellerinCopy writing: Christopher Jones / Quentin Fachon / Alexis Cadieux

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