KiwiRail: Discover A New New Zealand

KiwiRail, an enterprise responsible for rail operations in New Zealand, increased tourist visits a few years after a devastating earthquake by pairing quotes about the destruction with striking imagery of the beautiful new features it had created.

Campaign video: KiwiRail – Discover A New New Zealand

Selected creative: KiwiRail – Discover A New New Zealand

Credits

Agency: DDB Aotearoa Auckland Art Director: Adam Barnes Business Manager: Amy Harrison Chief Creative Officer: Damon Stapleton Copywriter: James O'Sullivan Brett Colliver / Mike Felix Sheetal Pradham James Blair Julz Lane Nicole Dekker Melissa Ching