KFC: Colonel KI

KFC, a fast food restaurant chain, created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.

Campaign video: KFC – The First Colonel to Conquer eSports

Read the full campaign case study

Selected creative: KFC – The First Colonel to Conquer eSports

Credits

Media agency: Mindshare Shanghai Lead: Bolin Wang Project lead: Yi Liu Content Creation: Kathy Ren Jessia Zhu / Teemo Zhao Remo Chen Carey Wang Joyce Xu Stanley Tao Bella Yang Erika Lin / Cassie Ji