Huawei: Half piano

Huawei, a telecommunications brand, showed people in China the benefits of its new 5G technology by dividing a piano into two and sending them to two different locations and using 5G to synchronise them to play at the same time.

Campaign videos: Huawei – Half piano


Agency: CIG Beijing Chief Creative Officer: Donghai Liu Copywriter: Zhenjun Jia Creative Consultant: Polly Chu Creative Director: Dapeng Geng Creative Partner: Lei Chen Executive Creative Director: Shuo Wu General Manager: Shanzhi Wang Bowei Yang