Dove: Project #ShowUs

Dove, a personal care brand, reclaimed ownership of the 'real beauty' conversation to drive sales and penetration in the United States.

Campaign video: Dove – Project #ShowUs

Read the full campaign case study

Selected creative: Dove – Project #ShowUs


Agency: Razorfish New York / Mindshare New York Account Lead: Jennifer Berry Associate Creative Director:Bonnie Bottorf / Carlos Noel P Tori Probert John Antoniello Mary Ellen Verrusio Rachel Bradshaw Christine Cafiero Aidan McDermott / Kim Davies / Matt Bogard / Taiyo Kitagawa Otavio Barbon AJ Halbrook Amy Houston / Mike Diaz Jessica Manfredi

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