Curtea Veche: #TimeToRead

Curtea Veche, a Romanian publisher, drove awareness and encouraged more people to read through an initiative where the busiest people in the country posted videos of themselves reading.

Campaign video: Curtea Veche – #TimeToRead

Read the full campaign case study

Selected creative: Curtea Veche – #TimeToRead

Credits

Agency: Leo Burnett Bucharest / Starcom Bucharest Art Director: Andrei Constantinescu Associate Director & Head of Strategy: Victor Stroe Fulvia Olaru Vasilije Corluka Catalin Cumpanasu / Silvia Gradinaru Adriana Pascan Barna Nemethi Claudia Draghia Diana Alexa Miruna Meirosu Iren Arsene Alex Zlavog Sorin Deleanu Maria Sarivan Dominic Timotin