Carvaan: Saregama Carvaan

Saregama, an Indian music company, reaped the rewards of targeting over 50s by launching a new radio product that rediscovered treasured hits and increased revenue from its back catalogue of music.

Campaign video: Carvaan – Saregama Carvaan

Read the full campaign case study

Selected creative: Carvaan – Saregama Carvaan

Credits

Agency: The Womb MumbaiCreative Leads: Navin Talreja / Kawal ShoorCreative Support: Heval Patel / Brijesh Parmar