Canadian Club: How Canadian Club became the boss of summer

Canadian Club, a Canadian whiskey brand, launched a campaign in Australia to sell its whiskey in summer when beer was by far the most popular alcohol.

Campaign video: Canadian Club – How Canadian Club became the boss of summer

Read the full campaign case study

Selected creative: Canadian Club – How Canadian Club became the boss of summer

Credits

Agency: The Monkeys Sydney Co-Founder, CCO: Scott Nowell Co-Founder, CEO: Mark Green Scott Dettrick Fabio Buresti Humphrey Taylor Thea Carone Matt Michael Henry Bilson Jade Rodriguez Bec Barnier Andrew Fraser