Aldi: Loyalty Pointless Points

Aldi, a supermarket chain, launched a TVC and Loyalty Calculator to show Australian customers the benefits of shopping at Aldi compared to using other supermarkets' disappointing loyalty schemes.

Selected creative: Aldi – Loyalty Pointless Points

Read the full campaign case study


Agency: BMF Sydney Account Director: Rose Flowers Agency Producer: Jenny Lee-Archer Art Buyer: Karen Liddle Art Director: Simon Koay Copywriter:Justin Butller / Lisa Down David Fraser / Dantie Van Der Merwe Lincoln Grice / Fiona McLeod / Sammy Hall Alex Derwin Christina Aventi Paul Coles Aisling Colley Alison Tilling Stephen McArdle Olivia Morbey Kellie Box

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