Aeroméxico: DNA Discounts

Aeroméxico, an airline based in Mexico City, increasing revenue by providing discounts to US consumers based on the percentage of Mexican ancestry they have.

Campaign video: Aeroméxico – DNA Discounts

Read the full campaign case study

Credits

Creative agency: Ogilvy Bogotá / Ogilvy Mexico City Creative Team: John Raul Forero / Juan Pablo Alvarez / Mauricio Guerrero / Ivan Rivera / Camilo Ruano / Hugo Mario García Moya / Mauricio Sanchez / Julian Triana / Alejandra Rozo / Luisa Consuegra Cesar Agost Carreño Luciano Damelio / Jessica Apellaniz / Jessica Alvarez / Jaime Vidal Ana Maria Villalta María Figueroa

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