Volvo: Survivor Sales Agents

Volvo, the automotive company, boosted purchase intent in the US by presenting potential buyers with testimonies from accident survivors who explained how the brand’s car safety technology saved their life.

Campaign video: Volvo – Survivor Sales Agents

Credits

Creative Agency: We Believers, New York Chief Creative Officer & Copywriter: Gustavo Lauria Executive Creative Director and Art Director: Patricio Elfi Executive Creative Director: Leo Prat Creative Director and Copywriter: Santiago Luna Lupo Percy Bustos Rebeca Landeros Marco Vega José Quijano Juliana Patiño Lupita Alvarez