Tide: Laundry Night

Tide, a brand of laundry detergent, turned Sunday night into Laundry Night with its month-long campaign in the USA.

Campaign video: Tide – Laundry Night

Selected creative: Tide – Laundry Night

Credits

Creative agency: Saatchi & Saatchi New York Account Director: Jen Brotman Account Executive: TJ Daigler Account Supervisor: Jennifer McGill Associate Producer: Katie Lemke Chief Creative Officer: Daniel Lobaton Andrea Diquez Lauren Varvara / Rich Singer / Zack Menna Alan Lin Dani Stoller Mike Mou / Nayantara Mukherji Danielle Hallack Jacopo Biorcio Blake Morris