Stabilo: Highlight the Remarkable

Stabilo, the German manufacturer of writing instruments, launched a meaningful print campaign that gave the brand a new purpose and attitude.

The story behind the campaign

Challenge

Highlighter pens are used to mark important things; usually words or passages in printed and written texts. Everyone is aware of the benefit of such pens – even if they only remember them from their time as a student. For our client Stabilo we

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