Nike: Air Max Graffiti Stores

Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new AirMax models to their graffiti characters and using geolocation to unlock sales for people that visited the art.

Campaign video: Nike – Air Max Graffiti Stores

Selected creative: Nike – Air Max Graffiti Stores

Credits

Creative agency: AKQA São Paulo Executive Creative Director: Hugo Veiga / Diego Machado Group Creative Director: Renato Zandoná Associate Creative Directo Pedro Araujo Christiano Vellutini Guilherme Pinheiro Renato Jun Okida Saulo Monjon Aline Garcia Murilo Candelot Luiza Baffa Renato Migrone Maya Montenegro Paula Santana Gustavo Garcia / Juliana Dantas / Ricardo Franco

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