Myer: Naughty or Nice Bauble

Myer, an Australian department store, launched a connected bauble that told parents whether their children were naughty or nice to increase sales in its stores across Australia during the Christmas period.

Campaign video: Myer – Naughty or Nice Bauble

Selected creative: Myer – Naughty or Nice Bauble


Creative agency: Clemenger BBDO Melbourne Creative Chairman: James McGrath Executive Creative Director: Stephen de Wolf / Evan Roberts Art Director: Trong Ronakiat Shane Geffen Adam Hengstberger Sonia von Bibra Karolina Bozajkovska Sabrina Riedel Damian Asling Caterina Dattoma Simon Lamplough Sam Scalise Ant Simmons / Hilary Badger