Lacoste: Crocodile Free

Lacoste, the clothing company, raised awareness of animal extinction globally by replacing its logo for 24 hours.

Campaign video: Lacoste – Crocodile Free

Selected creative: Lacoste – Crocodile Free

Credits

Creative agency: BETC Paris Agency Management: Bertille Toledano / Fanny Buisseret / Charlotte Seillier / Suzy Morin Art Director: Jonathan Baudet-Botella Assistant Art Directors: Benoit Ferran, Jessica Fecteau Olivier Aumard Sandrine Conseiller / Mylène Atlan / Amandine Morel / Julien Scheubel / Laura Levan / Stéphanie Tournier Antoine Choque Rémi Babinet Julien Levêque Lennie Stern Olivier Kharon Christophe Caurret Anne-Sophie Touveron