Lacoste: Crocodile Free

Lacoste, the clothing company, raised awareness of animal extinction globally by replacing its logo for 24 hours.

Campaign video: Lacoste – Crocodile Free

Selected creative: Lacoste – Crocodile Free

Credits

Creative agency: BETC ParisAgency Management: Bertille Toledano / Fanny Buisseret / Charlotte Seillier / Suzy Morin Art Director: Jonathan Baudet-BotellaAssistant...