Kiwi: First Steps

Kiwi, the shoe polish brand, connected famous icons to their shoes by telling the story where they made their first step in changing the world.

Selected creative: Kiwi – First Steps


Creative agency: Ogilvy Chicago WW CCO & Co-Chairman, Worldwide Creative, Art Director: Tham Khai Meng Chief Creative Officer: Joe Sciarrotta Global Executive Creative Director: Nancy Hannon Executive Direc: Gabe Usadel : Hital Pandya : Luissandro Del Gobbo / Luis Gabriel Ramirez Arias / Mark Bruker : George Gier : Maggy Lynch-Hartley : Joan Shelton : Jennifer Kasmarick : Zoe Han : Lisa Hill

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands