IKEA: Buy With Your Time

IKEA, a furniture brand, rewarded its loyal customers by converting the time they spent travelling to IKEA into currency in the UAE.

Campaign video: IKEA – Buy With Your Time

Credits

Creative agency: Memac Ogilvy Dubai Account Manager: Alaa Nour Business Director: Preeti Hothi-Ramakrishnan Chief Creative Officer: Juggi Ramakrishnan Client Team Leader: Hadi Ballout Creative Team: Fernando Montero / Nicolás López Fati Bilal Youssef Gadallah Amin Soltani / Rajaa Chami Ann Vaas